Rethink and Serviceplan Germany Lead Finalists For ADC 103rd Annual Awards

NEW YORK — The One Club for Creativity today announced the finalists entries from 38 countries and regions for the global ADC 103rd Annual Awards.

A pair of agencies lead the world with 21 finalists each. One is Rethink Toronto/Montreal/Vancouver, whose total includes eight finalists for Kraft Heinz “Heinz Ketchup Fraud”, and five for  “Coors Light - Hits The Spot” on behalf of Coors Light.

Also with 21 finalists is Serviceplan Germany Munich, including eight for Aizome “Wastecare: Industrial Waste—Certified as Skincare”, six for Lufthansa “Every Story Starts with a Yes.”, and five for Aizome “Aizome Ultra: Healthcare You Can Wear”.

With 19 ADC 103rd Annual Awards finalists is FCB New York, 16 of them for AB InBev, Michelob ULTRA “Dreamcaster”.  That entry is also the piece of work with the most finalist selections this year.

The New York Times Magazine has 18 finalists for 17 different entries, including two for “A Boy’s Life on the Front Lines”.  

Dentsu Tokyo has 17 ADC 103rd Annual Awards finalists, including five for “My Japan Railway” on behalf of JR Group, Japan Railway 150th Anniversary Campaign.  Also with 17 finalists is FCB Chicago, with 15 of them for Digital Public Library of America “Banned Book Club”.

A total of 13 finalists go to Google Mountain View, including five for “25 Years in Search”, four for “Google Search Playground”, and three for “Black-Owned Friday 2023”.

Other top ADC 103rd Annual Awards finalists are TBWA\Media Arts Lab Los Angeles and VML New York with 12 each, SIX Inc. Tokyo with 10, and LANDIA Mexico City, Spotify New York, Squarespace New York, and VML Colombia Bogotá with nine each.

A total of 769 finalists from 38 countries were selected by this year’s esteemed ADC 103rd Annual Awards jury.  The complete searchable list of this year’s finalists is available here.

All finalists will win a Gold, Silver or Bronze Cube or Merit, to be announced on May 15.  ADC Gold and special award winners will be celebrated at the gala awards ceremony at Gotham Hall during Creative Week in New York.

Now in its 15th year, Creative Week (May 13-17, 2024) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.  

In addition to the ADC 103rd Annual Awards event, Creative Week 2024 includes the Young Ones Student Awards ceremony at Sony Hall on May 13, Type Directors Club TDC70 Best of Discipline winners and exhibition on May 14, exclusive Executive Creative Summit-New York on May 16, and The One Show 2024 awards ceremony at Ciprani Wall Street on May 17.

Please visit Creative Week 2024 for more information and to buy tickets.

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.